Photo by Jacob Bloch
May 01 2015
Rasmus Storm is passionate about his work.
Not many people know that I worked in a wooden pallet factory, starting at the factory floor working myself up to upper management before I opened Storm.
Failure is necessary to learn and move forward.
Tomorrow, I will be back in my office catching up after traveling for a week in L.A. and Vegas.
In the world of fashion retail, staying alive requires equal parts vision, tenacity and luck. Still, nothing is guaranteed. And with the rise of smart logistics and fast fashion, the pace at which trends spark up and die out only continues to accelerate. But Rasmus Storm, founder and owner of the legendary Copenhagen concept shop Storm, has made a habit of being first.
That Storm has remained one of the most influential storefronts in fashion and life-style for two decades now is a testament to his singular vision. For Rasmus, who heads the shop with his wife Line, the concept has always been a process of evolution. It is a calculated and continuous effort and a constant refinement of taste. Storm’s initial offering consisting solely of Scandinavian concept designers, now carries meticulous edits from celebrated brands like Visvim, Kitsuné, Ann Demeulemeester and Céline.
Rasmus’ continued success with Storm has made him a fixture in Danish business, too. He’s involved in just about every hip happening in Copenhagen and serves on the boards for luxe luggage brand Mismo, furniture makers Fritz Hansen, and porcelain specialists Royal Copenhagen. Storm represents conviction and commitment to the idea that fashion, art and design should be celebrated side by side, and has time and again blazed a path for others to follow.